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Year 10 - Art and design

Introduction to typography and logo

Graphic Communications

Unit Summary

This is a teacher led unit which introduces to pupils to the skills within their endorsements. Through a series of workshop activities, students experiment with a range of materials and techniques. They develop a range of studies exploring mark making media, print and mixed media.

Lesson Summary

You will learn to explain how typography influences logo design and create your own typographic logo to represent a brand.

Key Notes

  • A simple design is easily recognisable and memorable. Complex logos can be difficult to reproduce and may lose clarity.
  • Organising text in a way that creates a clean, professional look. Consistent alignment helps guide the reader's eye.
  • The design should reflect the brand's identity and values, resonating with its target audience.
  • A strong logo should be distinctive and easy to recall, helping to create brand recognition.

Vocabulary To Learn

  • typography: the art and technique of arranging type to make written language legible, readable, and visually appealing
  • logo: a symbol made up of text and/or images used to identify a brand or organisation
  • serif: a small decorative stroke or extension at the end of a letter's main strokes, often seen in traditional fonts
  • sans-serif: a typeface without the small projecting features called "serifs", known for a clean and modern look
  • kerning: the spacing between individual letters in a piece of text, adjusted for better visual balance

Common Mistakes To Avoid

  • All fonts communicate the same message - it's just about how the letters look.

3 Quick Questions (With Answers)

1. Explain the lesson in two key points.

A simple design is easily recognisable and memorable. Complex logos can be difficult to reproduce and may lose clarity. Organising text in a way that creates a clean, professional look. Consistent alignment helps guide the reader's eye.

2. What does this key word mean in this lesson? 'typography'

the art and technique of arranging type to make written language legible, readable, and visually appealing.

3. Correct this common mistake.

Mistake: All fonts communicate the same message - it's just about how the letters look. Correction: Fonts are like voices - each has a different tone. Choosing a bold, heavy font versus a thin, elegant one can completely change how a brand is perceived by the viewer.

More Lessons In This Unit

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