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Year 10 - Citizenship

What are the different types of campaigning methods we can use?

How can we make a difference in society? Active citizenship project

Unit Summary

Pupils are introduced to what an active citizenship project is, how it should be structured and the skills they need to complete one.

Lesson Summary

You will learn to explain what campaign methods are and compare direct and indirect action.

Key Notes

  • Campaign methods spread messages to target groups to create change.
  • Different campaign methods include protest, boycotting and lobbying.
  • Each campaign method will have advantages and disadvantages.
  • Campaign methods can be divided into direct action (e.g., protests) and indirect action (e.g., petitions).
  • Direct and indirect actions have advantages and disadvantages.

Vocabulary To Learn

  • campaign methods: actions or events organised by an individual or a group of people to achieve an aim
  • target group: the specific individuals, groups, or organisations that a campaign is aimed at influencing or engaging
  • direct action: immediate, visible activities aimed at addressing specific issues
  • indirect action: involves influencing others and using existing systems to bring about change over time

Common Mistakes To Avoid

  • Only direct action campaign methods such as protests can make change happen.

3 Quick Questions (With Answers)

1. Explain the lesson in two key points.

Campaign methods spread messages to target groups to create change. Different campaign methods include protest, boycotting and lobbying.

2. What does this key word mean in this lesson? 'campaign methods'

actions or events organised by an individual or a group of people to achieve an aim.

3. Correct this common mistake.

Mistake: Only direct action campaign methods such as protests can make change happen. Correction: Direct action, like protests, can create change, but indirect methods are also powerful. Petitions, social media, education, and lobbying influence opinions and decisions over time. Successful campaigns often use both to make a lasting impact.

More Lessons In This Unit

Browse all guides in the Year 10 Citizenship guide library.