Year 10 - Citizenship
What impact can the media have locally and nationally?
How powerful is the media?
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This pupil-friendly study guide includes a unit summary, clear notes, common mistakes, and quick questions with answers.
Unit Summary
Pupils explore the power and influence of the media both locally and nationally and consider how citizens can effectively navigate the information they are presented with.
Lesson Summary
You will learn to consider what impact the media has had at both a local and national level.
Key Notes
- National media covers news of interest to the entire country, while local media focuses on smaller areas.
- Local media holds authorities accountable and raises awareness of local issues.
- Local media encourages civic engagement and strengthens community cohesion.
- National media shapes public opinion and holds the Government accountable.
- National media sets the national agenda and unifies the nation.
Vocabulary To Learn
- media: television, radio, printed and digital media which can reach a large number of people
- local: something that relates to a specific area, town or community
- national: something that affects or covers the whole country
Common Mistakes To Avoid
- Local media is less important than national media in influencing public opinion.
3 Quick Questions (With Answers)
1. Explain the lesson in two key points.
National media covers news of interest to the entire country, while local media focuses on smaller areas. Local media holds authorities accountable and raises awareness of local issues.
2. What does this key word mean in this lesson? 'media'
television, radio, printed and digital media which can reach a large number of people.
3. Correct this common mistake.
Mistake: Local media is less important than national media in influencing public opinion. Correction: Both are vital. Local media engages communities directly, while national media impacts the broader public and sets key agendas. They complement each other.
More Lessons In This Unit
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