Year 10 - Design and technology
Branding
Investigate and research: High profile event
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Study Guides
This pupil-friendly study guide includes a unit summary, clear notes, common mistakes, and quick questions with answers.
Unit Summary
Pupils will identify a client and investigate the client's needs and wants. They will use and develop different research techniques. They will learn about the economic viability of designs to design a product for a high-profile event.
Lesson Summary
You will learn to identify the features of brand identity and develop your own design.
Key Notes
- Designers consider different features when designing a brand.
- Successful logos are universally recognised.
- Colours symbolise different emotions in different cultures.
Vocabulary To Learn
- branding: a way of making a company's product or service more visible and recognisable
- logo: a simple symbol or design that represents a business or brand
- font: a printer's term meaning the style of lettering being used
- subconscious: part of the mind that works without us being aware of it
Common Mistakes To Avoid
- Branding and logos are the same thing.
3 Quick Questions (With Answers)
1. Explain the lesson in two key points.
Designers consider different features when designing a brand. Successful logos are universally recognised.
2. What does this key word mean in this lesson? 'branding'
a way of making a company's product or service more visible and recognisable.
3. Correct this common mistake.
Mistake: Branding and logos are the same thing. Correction: Branding is the way of making a company's product or service more visible and recognisable. A logo is just a small part of branding and is a simple symbol or design that represents a business or brand.
More Lessons In This Unit
Browse all guides in the Year 10 Design and technology guide library.