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Year 11 - Art and design

Promotions: how to publicise a show

Curating an exhibition

Unit Summary

This teacher-led unit concludes the course with a physical or virtual exhibition. Pupils, having been introduced to curating, will select work based on quality and criteria, explore presentation, and mount and frame their pieces.

Lesson Summary

You will learn to use posters and other creative methods to promote an art exhibition.

Key Notes

There are different ways to promote an art exhibition or show.
Promotional content uses images, words, and designs that catch attention and share key information.
Posters are not the only method to promote an exhibition, but they are one of the most accessible and versatile ways.

Vocabulary To Learn

poster: a visual display used to catch attention, share information, and promote an event, artwork, or idea
show: a public presentation of artwork (such as an exhibition or performance) where artists display their work for an audience to view, experience, and respond to

Common Mistakes To Avoid

Promoting a show is just about putting up a poster or posting once online.

3 Quick Questions (With Answers)

1. Explain the lesson in two key points.

There are different ways to promote an art exhibition or show. Promotional content uses images, words, and designs that catch attention and share key information.

2. What does this key word mean in this lesson? 'poster'

a visual display used to catch attention, share information, and promote an event, artwork, or idea.

3. Correct this common mistake.

Mistake: Promoting a show is just about putting up a poster or posting once online. Correction: Effective promotion requires planning, multiple methods, and consistent communication.

More Lessons In This Unit

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