Year 3 - Design and technology
Branding packaging designs
Shell structures: packaging
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This pupil-friendly study guide includes a unit summary, clear notes, common mistakes, and quick questions with answers.
Unit Summary
This unit develops pupils' knowledge of shell structures. They will critique the packaging of a given product and investigate the sustainability of materials, to create a new packaging design considering its environmental impact.
Lesson Summary
You will learn to ensure branding logos are clear on the final product.
Key Notes
- Branding is the process of creating a unique identity for a company or brand.
- A logo is a visual mark that represents a company or brand.
- Different writing styles can be used when considering logos.
- Simplicity is often effective when producing a logo.
Vocabulary To Learn
- branding: a company or product's identity
- logo: a symbol or design that represents a company or product
- simple: clear and easy to understand without unnecessary details
Common Mistakes To Avoid
- A brand logo needs to contain lots of information, colour and design.
3 Quick Questions (With Answers)
1. Explain the lesson in two key points.
Branding is the process of creating a unique identity for a company or brand. A logo is a visual mark that represents a company or brand.
2. What does this key word mean in this lesson? 'branding'
a company or product's identity.
3. Correct this common mistake.
Mistake: A brand logo needs to contain lots of information, colour and design. Correction: Simple logos are often the most effective.
More Lessons In This Unit
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