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Year 3 - Design and technology

Promoting products

Shell structures: packaging

Unit Summary

This unit develops pupils' knowledge of shell structures. They will critique the packaging of a given product and investigate the sustainability of materials, to create a new packaging design considering its environmental impact.

Lesson Summary

You will learn to promote a product that you have branded.

Key Notes

  • Promotions can be drawn, photographed or filmed, using logos and prototypes.
  • Promotions persuade the user to purchase the product.
  • Feedback helps designers reflect on their designs.

Vocabulary To Learn

  • promotion: bringing positive attention to something
  • features: specific or unique details of a product
  • persuasion: convincing someone to do or think something

Common Mistakes To Avoid

  • Adverts are the only way to promote a product.

3 Quick Questions (With Answers)

1. Explain the lesson in two key points.

Promotions can be drawn, photographed or filmed, using logos and prototypes. Promotions persuade the user to purchase the product.

2. What does this key word mean in this lesson? 'promotion'

bringing positive attention to something.

3. Correct this common mistake.

Mistake: Adverts are the only way to promote a product. Correction: Products can be promoted through presentations, exhibitions, videos, posters and competitions.

More Lessons In This Unit

Browse all guides in the Year 3 Design and technology guide library.