Study Guides

Unit Summary

This unit will examine the golden triangle relationship between the media, sponsors and sportspeople to help understand how sponsorship has benefits and risks for all parties as sports increasingly operate as big businesses in a billion dollar industry of professional sport.

Lesson Summary

You will learn to explain the roles of the DCMS, Sport England and National Governing Bodies of Sport.

Key Notes

• The Department for Digital, Culture, Media and Sport (DCMS) is a government agency responsible for creating policies.
• Sport England distributes funds to support sport from grassroots to elite performers.
• National Governing Bodies of Sport decide the rules and support players by providing coaching and tournaments.

Vocabulary To Learn

• DCMS: the Department for Digital, Culture, Media and Sport (DCMS) is a government agency responsible for creating policies
• Sport England: a non-departmental public body that works for DCMS to build the foundations of community sport
• NGBs: National Governing Bodies (NGBs) are organisations that govern their sport on a national level, managing the rules and regulations of their sport
• England netball: the NGB responsible for netball in England
• grass roots: local level of sport, often where beginners are involved and focus on community participation

Common Mistakes To Avoid

• NGBs only support elite sports people at the top of their game.

3 Quick Questions (With Answers)

More Lessons In This Unit

• Positive and negative impacts of technology on sport Study Guide
• Sponsorship Study Guide
• The golden triangle Study Guide
• The media Study Guide