Year 11 - Physical education
Sponsorship
Socio-cultural influences: commercialisation
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This pupil-friendly study guide includes a unit summary, clear notes, common mistakes, and quick questions with answers.
Unit Summary
This unit will examine the golden triangle relationship between the media, sponsors and sportspeople to help understand how sponsorship has benefits and risks for all parties as sports increasingly operate as big businesses in a billion dollar industry of professional sport.
Lesson Summary
You will learn to describe the different types of sponsorship and discuss their impact on performers, sports, officials, audiences and sponsors.
Key Notes
- Commercialisation involves the use of sport for financial gain and includes activities like sponsorship.
- Sponsorship is when companies provide support in exchange for promotion and visibility.
- Financial sponsorship includes monetary support from companies.
- Sponsorship of clothing and equipment involves providing sports gear and apparel.
- Sponsorship of facilities includes funding or providing sports venues and training locations.
Vocabulary To Learn
- media: the different ways we communicate information, such as via TV, newspapers, social media, the internet or radio
- sponsors: an individual or group that provides financial support to an event, activity, person or organisation
- sponsorship: provision of funds or other forms of support to an individual or event in return for some commercial return
- financial sponsorship: when a person or company gives money in exchange for getting their name or brand seen by more people
Common Mistakes To Avoid
- Believing that sponsorship only involves financial support.
3 Quick Questions (With Answers)
1. Explain the lesson in two key points.
Commercialisation involves the use of sport for financial gain and includes activities like sponsorship. Sponsorship is when companies provide support in exchange for promotion and visibility.
2. What does this key word mean in this lesson? 'media'
the different ways we communicate information, such as via TV, newspapers, social media, the internet or radio.
3. Correct this common mistake.
Mistake: Believing that sponsorship only involves financial support. Correction: Sponsorship can include financial support but also include equipment, clothing or facility provisions.
More Lessons In This Unit
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