Year 11 - Physical education
Positive and negative impacts of technology on sport
Socio-cultural influences: commercialisation
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This pupil-friendly study guide includes a unit summary, clear notes, common mistakes, and quick questions with answers.
Year 11 - Physical education
Socio-cultural influences: commercialisation
This unit will examine the golden triangle relationship between the media, sponsors and sportspeople to help understand how sponsorship has benefits and risks for all parties as sports increasingly operate as big businesses in a billion dollar industry of professional sport.
You will learn to explain the positive and negative impacts of technology on performers, officials, spectators and sponsors in sport.
Technology in sport can enhance performer performance through tools for training, analysis and injury prevention. Technology can improve the sport experience by providing accurate and instant feedback.
the use of scientific knowledge and tools to enhance and support various aspects of sport and performance.
Mistake: Believing that technology always improves performance without considering potential drawbacks. Correction: Technology has both positive and negative impacts on different people in sport, including performers, sponsors, spectators and officials.
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