Year 11 - Physical education
The media
Socio-cultural influences: commercialisation
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This pupil-friendly study guide includes a unit summary, clear notes, common mistakes, and quick questions with answers.
Unit Summary
This unit will examine the golden triangle relationship between the media, sponsors and sportspeople to help understand how sponsorship has benefits and risks for all parties as sports increasingly operate as big businesses in a billion dollar industry of professional sport.
Lesson Summary
You will learn to describe the different types of media and discuss their impact on performers, sports, officials, spectators and sponsors.
Key Notes
- Media types include television, radio, the press, the internet and social media.
- Media can enhance performers' visibility, provide sponsorship opportunities and a platform for promotional activities.
- Media coverage can lead to increased pressure, loss of privacy and negative public scrutiny.
- Media coverage boosts a sport's popularity and finances but can also lead to a focus on entertainment over competition.
- Media can increase sponsor visibility and engagement but may create scrutiny or controversy for officials and sponsors.
Vocabulary To Learn
- media: the different ways we communicate information, such as via TV, newspapers, social media, the internet, or radio
- sponsors: an individual or group that provides financial support to an event, activity, person or organisation
- spectator: a person who watches a sports event and can influence the atmosphere
- official: someone who enforces the rules and makes decisions to ensure fair play in a game or competition
Common Mistakes To Avoid
- Pupils may think that media coverage is always beneficial for sports, without considering potential negative effects and assuming that media only affects athletes and fans.
3 Quick Questions (With Answers)
1. Explain the lesson in two key points.
Media types include television, radio, the press, the internet and social media. Media can enhance performers' visibility, provide sponsorship opportunities and a platform for promotional activities.
2. What does this key word mean in this lesson? 'media'
the different ways we communicate information, such as via TV, newspapers, social media, the internet, or radio.
3. Correct this common mistake.
Mistake: Pupils may think that media coverage is always beneficial for sports, without considering potential negative effects and assuming that media only affects athletes and fans. Correction: Media coverage can be both positive and negative and can impact performers, sports, officials, spectators and the sport itself.
More Lessons In This Unit
Browse all guides in the Year 11 Physical education guide library.