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Year 4 - English

Generating a headline and opening for a persuasive advert

Healthy eating adverts: persuasive writing

Unit Summary

In this unit, pupils explore the features of persuasive adverts, focusing on engaging language and effective structure. They create persuasive headlines and generate compelling content for their own advert promoting chocolate energy balls. The unit culminates in publishing their completed advert.

Lesson Summary

You will learn to develop a persuasive headline and opening that hooks the reader.

Key Notes

  • The headline and opening of a persuasive advert should be eye-catching and hook the reader.
  • Linguistic techniques like alliteration, rhyme, onomatopoeia and personification are used to create catchy headlines.
  • Rhetorical questions are a persuasive technique used to hook the reader in the opening of a persuasive advert.
  • Persuasive writing should be informed by the unique selling point of the product an advert is about.
  • The use of a conditional clause to refer to the possibility of something is a persuasive technique.

Vocabulary To Learn

  • headline: the heading at the top of a non-fiction text
  • alliteration: the repetition of initial consonant sounds occurring in neighbouring words
  • rhetorical question: a question posed that is not intended to be answered
  • unique selling point: what makes a product better than others on the market
  • conditional clause: a type of subordinate clause that cannot stand alone and refers to the possibility of something

Common Mistakes To Avoid

  • Children might find it difficult to grapple with morphology that supports forming a headline.

3 Quick Questions (With Answers)

1. Explain this English learning goal in two key points.

The headline and opening of a persuasive advert should be eye-catching and hook the reader. Linguistic techniques like alliteration, rhyme, onomatopoeia and personification are used to create catchy headlines.

2. Define this language term and use it in a sentence. 'headline'

the heading at the top of a non-fiction text.

3. Correct this common English misunderstanding.

Mistake: Children might find it difficult to grapple with morphology that supports forming a headline. Correction: Provide examples of catchy headlines and model using words in different ways e.g. bliss, blissful, blissfully.

More Lessons In This Unit

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