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Year 4 - English

Presenting a persuasive advert

Healthy eating adverts: persuasive writing

Unit Summary

In this unit, pupils explore the features of persuasive adverts, focusing on engaging language and effective structure. They create persuasive headlines and generate compelling content for their own advert promoting chocolate energy balls. The unit culminates in publishing their completed advert.

Lesson Summary

You will learn to present a persuasive advert.

Key Notes

  • Oral presentation is an important part of selling a product and persuading an audience.
  • Projection, pace and diction are important for ensuring the audience can hear and understand you.
  • Eye contact, body languge and intonation are important for connecting to the audience and engaging them.
  • Reading over our writing and rehearsing supports successful delivery of a presentation.

Vocabulary To Learn

  • oral presentation: a speech or talk in which a new product, idea, or piece of work is shown and explained to an audience
  • projection: using our voice to speak powerfully and clearly
  • diction: pronouncing words clearly
  • body language: how we use our posture and gestures to communicate meaning and feelings
  • intonation: variation in pitch through the rise and fall of a person's voice

Common Mistakes To Avoid

  • Children may think that there is one right way to deliver a presentation of a persuasive advert.

3 Quick Questions (With Answers)

1. Explain this English learning goal in two key points.

Oral presentation is an important part of selling a product and persuading an audience. Projection, pace and diction are important for ensuring the audience can hear and understand you.

2. Define this language term and use it in a sentence. 'oral presentation'

a speech or talk in which a new product, idea, or piece of work is shown and explained to an audience.

3. Correct this common English misunderstanding.

Mistake: Children may think that there is one right way to deliver a presentation of a persuasive advert. Correction: Discuss how the target audience impacts the delivery. E.g. difference in delivering to investors (Dragon's Den style) or potential consumers.

More Lessons In This Unit

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