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Year 4 - English

Generating phrases for a persuasive advert

Healthy eating adverts: persuasive writing

Unit Summary

In this unit, pupils explore the features of persuasive adverts, focusing on engaging language and effective structure. They create persuasive headlines and generate compelling content for their own advert promoting chocolate energy balls. The unit culminates in publishing their completed advert.

Lesson Summary

You will learn to develop persuasive phrases using exaggeration.

Key Notes

  • Exaggeration is a key feature of persuasive adverts.
  • Comparatives and superlatives are techniques used to exaggerate and persuade.
  • Comparatives are used to compare two or more things.
  • Superlatives are used to compare one noun to an entire group of nouns, placing it at a higher degree.
  • Comparatives and superlatives are formed using suffixes or the words 'more' and 'most' to adapt adjectives.

Vocabulary To Learn

  • exaggeration: overstating for dramatic effect
  • comparative: the form of an adjective that compares two or more things
  • superlative: the form of an adjective which compares a noun to an entire group of nouns, placing it at a higher degree
  • suffix: a letter or group of letters added to the end of a word to change its meaning

Common Mistakes To Avoid

  • Children find it hard to determine which suffix or word to use to form comparatives and superlatives

3 Quick Questions (With Answers)

1. Explain this English learning goal in two key points.

Exaggeration is a key feature of persuasive adverts. Comparatives and superlatives are techniques used to exaggerate and persuade.

2. Define this language term and use it in a sentence. 'exaggeration'

overstating for dramatic effect.

3. Correct this common English misunderstanding.

Mistake: Children find it hard to determine which suffix or word to use to form comparatives and superlatives. Correction: Encourage children to orally rehearse the comparative and superlative forms of adjectives to check that they sound correct.

More Lessons In This Unit

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